This talk shares clear and achievable marketing strategies to help small businesses take flight. It focuses on making the most of limited budgets through smart, data-driven campaigns and using the power of storytelling to stand out from larger competitors.

You will also explore affordable tools and practical techniques that make marketing manageable, along with a straightforward introduction to AI for beginners. The session provides step-by-step guidance on maintaining consistency without feeling overwhelmed, helping you grow your business with confidence in today’s competitive world.

Designed to be friendly, informative and accessible, this talk is ideal for anyone looking to strengthen their marketing foundations and make an impact with practical, no-nonsense advice.

Duration: 45 minutes plus 15 minutes for Q&A

This session explores how to balance the power of analytics with the art of storytelling to achieve real marketing results. You will learn how to use data and insights without losing the creative spark that makes your brand stand out, supported by real-world case studies of campaigns that succeeded through smart, data-led decisions.

During this session, you will discover:

• How to combine creativity and analytics to create more effective marketing

• Practical ways to measure what matters and interpret data with confidence

• Simple tools and techniques for small and medium-sized businesses to track performance

• How to use insights to refine campaigns and continuously improve results

• Inspiring examples of how strategy and storytelling work best together

Designed to inspire ideas and build confidence, this talk is ideal for anyone who wants to bring creativity and strategy together for more impactful marketing.

Duration: 45 minutes plus 15 minutes for Q&A

In this insightful and interactive talk, designed to help businesses communicate with clarity, confidence and personality, you will discover how to uncover your authentic brand voice and connect it meaningfully to the people who matter most – your audience.

Through real examples, discussion and expert guidance, this session will cover:

• How to identify and define your distinctive brand voice

• Using analytics and audience insights to understand what your customers respond to

• Translating audience knowledge into messaging that feels genuine and consistent

• Developing brand guidelines that capture your tone, values and visual identity

• Ensuring your whole team communicates with one clear, recognisable voice

Perfect for audiences of all sizes, this collaborative talk encourages participation and reflection throughout. Expect clear, actionable advice that helps your brand sound like you and connect with the people you want to reach.

Duration: 45 plus 15 minutes for Q&A

Discover how partnerships and community can become the ultimate growth tool for small businesses. Learn how collaborations can help you extend your reach, build credibility and share resources without stretching your budget.

Through real examples of successful event-based and marketing collaborations, this talk will cover:

• How to identify the right partners to align with your brand and goals

• Ways to collaborate effectively on events, campaigns and cross-promotions

• Building mutually beneficial relationships that last beyond a single project

• Creative ideas for community-driven marketing that builds loyalty and trust

• Simple steps to start your own collaborations and measure their success

Designed to inspire connection and creativity, this session is perfect for small businesses that want to grow stronger through meaningful partnerships.

Duration: 45 minutes plus 15 minutes for Q&A

Get ready to demystify the world of data in this practical and insightful session designed to help businesses make sense of the numbers that matter. This talk explores a wide range of analytics tools, including Meta, Google, email, website and event analytics, showing what each one can reveal about your audience, your marketing and your overall performance.

Through real examples and clear guidance, this session will cover:

• How to interpret the data you already have and turn it into useful insights

• Understanding the most important metrics for small and medium-sized businesses

• Using analytics to refine campaigns and improve marketing performance

• Spotting trends that can guide strategy and support decision-making

• Simple ways to use data confidently without feeling overwhelmed

Packed with practical tips and relatable examples, this talk gives attendees the confidence to use analytics strategically rather than getting lost in endless dashboards and reports. Perfect for small to medium-sized businesses ready to turn information into action and make data work for them.

Duration: 45 minutes plus 15 minutes for Q&A

This inspiring and positive session celebrates the unique strengths that neurodivergent thinkers bring to business and creativity. It explores how traits such as hyperfocus, innovative problem-solving and original thinking can become powerful tools for success rather than challenges to overcome.

Through real experiences and practical examples, this talk will cover:

• How to identify and harness your unique neurodivergent strengths

• Turning traits such as hyperfocus and creative thinking into professional advantages

• Strategies for using neurodivergent thinking to generate fresh ideas and creative campaigns

• Building confidence in your personal brand and communication style

• How embracing neurodiversity can strengthen teamwork and workplace culture

Filled with encouragement and practical insight, this talk will help participants recognise their own superpowers and use them to make a positive impact in both business and life.

Duration: 30 minutes plus 15 minutes for Q&A

Whether you are a contractor, voiceover artist, celebrant, personal trainer or creative professional, marketing yourself can feel like a daunting task, especially when you are the brand. This engaging and practical session, explores how to confidently market yourself, attract the right clients and create a personal brand that stands out.

You will discover how to define your unique selling points, develop a consistent tone of voice and make the most of digital tools to grow your presence without needing a large budget.

This talk will cover:

• How to tell your story and position yourself as a professional brand

• Building an authentic and consistent online presence

• Using social media effectively without it becoming a full-time job

• Simple networking techniques that build genuine connections

• How to track what is working and use data to make informed decisions

By the end of the session, you will have a clear understanding of how to market yourself effectively, communicate your value with confidence and grow a brand that reflects your personality and professionalism.

Duration: 60 to 90 minutes including Q&A