Sparrow & Story was founded with one clear mission: to help businesses soar. Our name reflects both creativity and growth, telling your story in a way that resonates and giving your business the support it needs to take flight.

Founded by Sarah Casserley, a marketing, advertising and events professional with nearly 20 years of experience, Sparrow & Story combines brand strategy, marketing consultancy and events consultancy to provide businesses with the tools, confidence and clarity they need to succeed.

Naturally, it is often new or small businesses that need our help the most and we understand the challenges small business owners face. Marketing is often one of many hats to wear, and it can be difficult to know where to start. That is where Sparrow & Story comes in. We take the time to get to know your business, your audience and your goals, then craft strategies that are both creative and data-driven. Our approach is practical and flexible, ranging from light-touch support to full-scale campaign and event management.

Whether you are launching a new product, growing your digital presence or creating an event that will make a lasting impression, Sparrow & Story is here to provide expert marketing support for all businesses. We bring together strategy, storytelling and execution to help your brand stand out and achieve real results.

Meet Sarah

With almost 20 years of experience in events, marketing and advertising across the UK and Ireland, Sarah Casserley is a strategic and creative professional with a flair for storytelling and a sharp instinct for defining the right tone of voice for every business.

Her career began in events on cruise ships before moving into media, advertising, marketing and events roles in Birmingham and London. She also spent two years living and working in Ireland, developing further expertise in digital marketing and brand development. Since returning to the Midlands, Sarah has worked as Head of Marketing and Events before founding Sparrow & Story, to help businesses across the UK and Ireland reach their potential.

Sarah takes a data-driven approach to brand strategy and marketing consultancy, delivering integrated campaigns across both digital and traditional platforms. Alongside this, she has extensive experience in event planning, from music festivals, awards and expos to brand activations and private celebrations.

Academically, Sarah holds college diplomas in Photography, Business and Marketing, as well as a Bachelor’s Degree in Media Studies. She has also completed specialist training in digital marketing, Search Engine Optimisation (SEO), Artificial Intelligence (AI) and Level 3 Teaching. Dedicated to continuous professional development, she stays up to date with analytics and emerging trends. Sarah is also mental health trained, Institution of Occupational Safety and Health (IOSH) trained, DBS checked and First Aid certified, with extensive experience in risk assessments and safe event delivery.

Through Sparrow & Story, Sarah combines her expertise in brand strategy, marketing consultancy and events consultancy to provide small businesses with practical support, creativity and confidence to grow and thrive.